We love sharing the stories behind our premium fonts like Gonzaga, Tranforma, and Chopin. Today, we’re introducing Matt, the latest addition to our family—a contemporary sans-serif font with a clear, bold, and approachable vibe.
Ready to meet your new favorite design tool?
Let’s dive in.
The Inspiration Behind Matt
Every great font starts with a question: What’s missing? For Matt, the answer was clear—a modern sans-serif that combines style, clarity, and personality in equal measure. Inspired by the curves of our classic Intro font, Matt takes things to the next level with wider proportions, slightly squared ovals, and open terminals that feel fresh and timeless all at once.
It’s like your favorite minimalist outfit—clean, sharp, and never out of style.
Try Matt Today
Weights That Work as Hard as You Do
From Light to Black (and everything in between), Matt’s weights give you endless design options. And let’s talk about the italics—these aren’t just slanted versions of the uprights. They’ve been carefully crafted from scratch, bringing smooth, rounded forms in letters like “v”, “w”, and “e” to add a whole new level of flexibility and charm to your designs.Whether it’s a bold headline or fine body text, Matt always delivers.
It’s All in the Details
With Matt, no detail was overlooked. Take a closer look at its:
- Slightly squared ovals
- Low Contrast
- Straight and perpendicular cuts altering at the terminals
- True Italics letterforms
- High x-heights for maximum legibility
- Thickened stroke endings that feel friendly and approachable
Every letterform is thoughtfully designed to balance clarity with personality, giving your text a modern yet welcoming vibe.
OpenType: The Secret Sauce
Let’s geek out on some OpenType magic. With features like ligatures, fractions, tabular figures, localized characters, and case-sensitive forms, Matt gives you the tools to truly customize your work. Whether it’s a clean layout or a quirky artistic project, Matt has your back.
130+ Languages, One Font
Matt speaks fluently in over 130 languages. From Latin to Cyrillic, it’s ready to help your ideas connect across borders.
Make Matt Yours Today
Meet the Designers
It all started with our Founder and CEO, Svet Simov. Inspired by the challenge of creating a functional yet beautiful sans-serif, Svet worked alongside type designers Ivelina Martinova and Ani Dimitrova to perfect every detail.
Interview with the Designers
What inspired you to create Matt? Tell us more about the concept behind it.
Svet: To be honest, I wasn’t setting out to create the ultimate sans serif font—that sounds way too pretentious! (laughs) My goal was simply to build on my previous work in this style and make it better. I wanted Matt to be functional, versatile, and visually appealing, even at very large sizes. I think I’ve achieved that balance between practicality and aesthetic appeal.
What were some of the biggest challenges you faced during the font creation process?
Svet: This time, I really focused on getting the details just right, especially the numbers. I wanted them to feel flawless—no second-guessing later. I also spent a lot of time perfecting the ampersand (“&”), which is always a favorite element of mine to work on. Once I nailed down the key elements—like proportions, x-height, and the curve designs—the rest of the process started to flow naturally.
How do you envision Matt being used by designers in the creative industry? What would be its best applications?
Svet: Matt is incredibly versatile, so it can fit into a variety of design scenarios. It’s perfect for websites—both headings and body text—because of its readability and clean look. It also shines in video production, branding, and display advertising. Honestly, I’d even use Matt on my own business cards!
Iva: I see Matt shining in corporate settings.
Ani: Matt’s great for body text – super readable and modern.
Did other fonts inspire you during Matt’s design process?
Svet: Yes, absolutely. Intro was definitely a starting point for Matt. I took inspiration from its strong curves and proportions but wanted to take things further and make something unique in its own right.
If Matt were a person, what qualities would they possess?
Svet: Matt would be the life of the party! Sociable, charismatic, and approachable, yet confident enough to stand out. It’s got that friendly and unifying energy while also being a bit playful and cocky. It’s a font that can command attention without being overbearing.
Do you have any favorite characters in Matt?
Svet: I’m really proud of the numbers—they turned out exactly how I wanted. And I have a soft spot for the italics, especially the “v” and “w.” Those characters have such smooth, flowing shapes that I find really satisfying.
Variable Fonts = Unlimited Options
With Matt’s variable font capabilities, you have complete control over weight.
Slide between options until you find the exact vibe you’re looking for. No limits, just creativity.
See Matt in Action
Whether it’s making headlines, shaping sleek branding, or delivering polished website layouts, Matt adapts to every creative challenge. It’s equally at home in corporate presentations and vibrant social media posts.
Grab the Free Specimen
Want to dive deeper? Check out the Matt specimen, packed with everything you need to explore the font’s full potential. It’s free, and it’s yours. (Plus we got some trial fonts inside)
Get Matt Specimen
Just hit the download for free and dive into the world of Matt.
