This Cookie Policy explains what cookies are, how Fontfabric uses them, the different types of cookies we employ, the information we collect through cookies, how that information is used, and crucially, how you can manage your cookie settings.
What Are Cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, improve user experience, and provide information to the website owners. These small files help us make our website function properly, enhance its security, provide a better user experience, understand how the website performs, and analyze what works well and where improvements are needed.
How We Use Cookies
Like most online services, our website uses both first-party and third-party cookies for various purposes.
- First-Party Cookies: These cookies are set directly by our website (www.fontfabric.com). They are primarily necessary for the core functionality of the website and do not typically collect any of your personally identifiable data.
- Third-Party Cookies: These cookies are set by domains other than our website. They are mainly used to understand how our website performs, how you interact with our website, to keep our services secure, to deliver advertisements that are more relevant to you, and to generally provide you with a better and improved user experience. They also help speed up your future interactions with our website.
Types of Cookies We Use and Their Purposes
We use different categories of cookies for various operational purposes:
1. Strictly Necessary Cookies
These cookies are essential for our website to function correctly. They enable core functionalities such as security, network management, and accessibility. Without these cookies, services you have asked for cannot be provided. They do not store any personally identifiable information.
- Purpose: Ensuring basic website functionality, security features, and proper display.
- Data Collected: Non-personal technical data related to website operation.
- Example: Remembering your cookie consent preferences, session management for logged-in users.
2. Analytical / Performance Cookies
These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously. They allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site.
- Purpose: To improve website performance, understand user behavior, and identify areas for optimization.
- Data Collected: Anonymous statistical data, such as page views, time spent on site, referral sources.
- Tools Used:
- Google Analytics 4 (GA4): Collects data on user interactions (e.g., clicks, scrolls, visits), helping us understand website usage and optimize content. GA4 focuses on events and user journeys across devices.
- Hotjar: Helps us understand how users are interacting with our website through tools like heatmaps, session recordings, and surveys. This allows us to identify usability issues and improve user experience.
3. Functionality Cookies
These cookies enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.
- Purpose: To remember choices you make (such as your username, language, or the region you are in) and provide more personal features.
- Data Collected: Preferences and settings that enhance user experience.
- Tools Used:
- Zipchat Bot: Stores information related to your chat session to provide continuous support and remember past interactions.
4. Targeting / Advertising Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.
- Purpose: To deliver relevant advertisements to you based on your interests, measure the effectiveness of advertising campaigns, and limit the number of times you see an advertisement.
- Data Collected: Information about your Browse habits and interaction with ads, typically pseudonymous.
- Tools Used:
- Facebook Pixel and CAPI (Conversions API): These tools allow us to measure the effectiveness of our advertising by understanding the actions people take on our website (e.g., purchases, sign-ups) after viewing our ads on Facebook or Instagram. CAPI helps us send data directly from our server to Facebook, enhancing data accuracy while respecting privacy.
- Google Ads: Used to track conversions from Google Ads campaigns and to show you relevant ads across the Google advertising network.
- Klaviyo: Used for email marketing and automation. Klaviyo cookies help us personalize your experience and deliver targeted marketing communications based on your website activity and preferences.
5. Social Media Cookies
These cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.
- Purpose: To enable social media sharing functionalities and track your interaction with social media features.
- Data Collected: Information related to your social media interactions, potentially linked to your social media profiles.
Management of Cookies
You have full control over your cookie preferences. You can change your cookie preferences at any time.
1. Consent Preferences Button
You can easily revisit your cookie consent banner and change your preferences or withdraw your consent directly by clicking the “Consent Preferences” button, which is typically available at the bottom of our website or within our Privacy Policy. This allows you to manage your choices for each cookie category.
2. Browser Settings
In addition to our “Consent Preferences” button, different web browsers provide various methods to block and delete cookies used by websites. You can typically change the settings of your browser to block all cookies, delete existing cookies, or to alert you when cookies are being sent. Please be aware that blocking or deleting certain cookies may affect your ability to use particular features or access specific parts of the Fontfabric website.
Below are links to the support documents on how to manage and delete cookies from the major web browsers:
- Google Chrome: https://support.google.com/accounts/answer/32050
- Apple Safari: https://support.apple.com/en-in/guide/safari/sfri11471/mac
- Mozilla Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox
- Microsoft Edge: Delete cookies in Microsoft Edge – Microsoft Support
If you are using any other web browser, please visit your browser’s official support documentation for instructions on how to manage your cookie settings. If you choose to refuse/deactivate or delete cookies, you will need to repeat this process if you use another computer or change browsers.
More Information
For more information about how we process your personal data, please refer to our comprehensive Privacy Policy.