Color

In typography, color describes the collective visual weight, density, and tonal presence of text on a page, specifically how its darkness or lightness balances against the surrounding white space, rather than literal hues from a color palette or swatch.

Typographic colour in Averta: the same explanation set twice — loose and light above, tight and heavy below — with a grey and a pink swatch bar comparing the two textures, showing that colour means the greyness of a block of text, not the hue of the ink.

Any modification to a text block can shift this perceived tonal value. For instance, swapping out a typeface, altering its weight or grade, or adjusting the line height will directly impact the overall typographic color of the composition.

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About the author

Iveta Stoyanova

Iveta is the Social Media & Community Manager at Fontfabric. With a background in Rhetoric & Speech Communication, she writes about the human side of typography, the inspiration behind new typefaces, choosing the right font for your project, and font licensing.