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Text, or Copy

Copy refers to the actual text content being arranged into letterforms. It’s often used to distinguish body text from other elements like headlines, captions, or pull quotes, though it can also refer broadly to the main reading matter itself.

A paragraph of running body copy set in Averta beneath a thick pink rule, illustrating text at reading size rather than a display specimen.

The term copy represents the actual linguistic substance being arranged, serving as the foundational material that is configured into letterforms. It is frequently discussed to contrast the main narrative from peripheral elements like titles, descriptions under imagery, or highlighted excerpts, though the word can simultaneously denote a small physical or optical scale, making it synonymous with the main reading matter.

Because the process of arranging characters naturally generates a composed layout on a screen or a sheet, the relationship between these concepts is inseparable, with authors and publishing professionals regularly designating this primary material as copy. When used to characterize scale, it universally implies a diminutive format intended for prolonged reading, meaning that typeface choices for these small dimensions must heavily prioritize clarity and visual comfort over ornamental flair. In digital design contexts, establishing this baseline reading dimension at the fundamental global level of a stylesheet serves as a practical anchor, allowing developers to mathematically calculate all other components like headings and notes proportionally from that single reference point.

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About the author
Iveta Stoyanova

Iveta is the Social Media & Community Manager at Fontfabric. With a background in Rhetoric & Speech Communication, she writes about the human side of typography, the inspiration behind new typefaces, choosing the right font for your project, and font licensing.